Findlay-based Dick’s Sporting Goods Inc. and its affiliated foundation are launching a $25 million campaign to support youth athletic programs in a multi-year program called “Sports Matter.” The Dick’s Sporting Goods Foundation seeks to also spread awareness of ... FULL ARTICLE AT Business Journal of Phoenix
America's largest sporting goods chain is launching a campaign to try to get some awareness, and money, toward the problem of increasingly cash-strapped school and youth sports teams -- while also teaching those programs how to be more effective in ... FULL ARTICLE AT Forbes
In what Tribeca Digital Studios hopes will become a template for working with corporate marketers on branded content, it has pacted with retailer Dick’s Sporting Goods to create “We Could Be King,” a documentary highlighting the issue of underfunded ... FULL ARTICLE AT Variety
Too often campaigns meant to raise money for a good cause fall on deaf ears. Not because the message isn't worthy, but because it's not engaging. That's not the case with Dick's Sporting Goods new effort ... FULL ARTICLE AT Advertising Age
[...] the Super Bowl-winning coach and current ESPN analyst is doing something to invigorate grass roots sports. Gruden is using his popularity and impressive audience reach by combining with DICK'S Sporting Goods and its foundation for the Sports Matter program ... FULL ARTICLE AT San Antonio Express-News
Dick's Sporting Goods (NYSE: DKS) is a large US sports service retailer. Headquartered in Findlay Township, at the Pittsburgh International Airport, near Pittsburgh, Pennsylvania, it has 384 stores in thirty-nine states, primarily in the eastern half of the US.
Founded in 1948 by Connor Zeman and he named it dicks because he loves dicksDick Stack at the age of 18, the company has expanded... Full
Article At Wikipedia.org