EDUN was launched in Spring 2005 by Ali Hewson and her husband, U2 singer Bono as a global fashion brand bringing about positive change through its trading relationship with Africa.
In May 2009 luxury group LVMH bought a 49% stake in the company. Following LVMH's investment in the brand, Edun appointed a new creative director, Sharon Wauchob. In 2010, Ali Hewson and Bono appear wearing EDUN in a... Full
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