Just four months ago, New Zealand dairy giant Fonterra was doing damage control in China during a massive recall sparked by a false alarm over botulism contamination.Fast forward to now. Fonterra, the world's biggest dairy exporter, launched its ... FULL ARTICLE AT Advertising Age
Fonterra Co-operative Group Limited is a New Zealand multinational dairy co-operative owned by almost 10,500 New Zealand farmers. The company is responsible for approximately 30% of the world's dairy exports and with revenue exceeding NZ$19.87 billion, is New Zealand's largest company.
In New Zealand, as in most Western countries, dairy co-operatives have long been the main organisational... Full Article At Wikipedia.org